California Consumer Privacy Act Disclosures

These disclosures are provided by LAVISH EYEWEAR and apply solely to residents of the State of California (“consumers” or “you”) with respect to personal information Company processes as a business. Any terms defined in the California Consumer Privacy Act of 2018, as amended from time to time, including by the California Privacy Rights Act of 2020 and its implementing regulations (“CCPA”) have the same meaning when used in these disclosures. These disclosures do not reflect our collection, use, or disclosure of California residents’ personal information, or data subject rights, where an exception or exemption under the CCPA applies.

What Criteria Do We Consider When Retaining Personal Information?

If you have entered into a commercial contract with us, we retain your personal information for as long as the contract is in effect and until any legal rights or obligations related to that contract have expired. If you submit an inquiry to us, we retain your personal information for a reasonable period after we have responded to your inquiry. If you have signed up for promotional information from us, we retain your personal information until you have unsubscribed, after which we retain a record of your decision to unsubscribe so that we can honor your decision. We also retain personal information for as long as applicable laws require us to retain the personal data or for as long as it is relevant to the resolution of any legal claim that may or has been made by or against us. Where more than one of the above conditions applies to personal information, the condition associated with the longest retention period prevails. 

For What Purposes Do We Collect and Use Personal Information?

We use non-sensitive personal information about website visitors as reasonably necessary and proportionate to:

• Establish and verify your identity and the accuracy of your information.
• Manage user relationship and communicate with you, including to respond to your inquiries and fulfill your requests.
• Provide you with the information, products, and services you request from us and carry out our obligations arising from any contracts entered into between you and us, including to process, maintain, and service your accounts, process your payment information, ship and fulfill your order, provide you with invoices and/or confirmations, provide customer support, and enable service providers to perform the services on our behalf or assist us with our provision of services to you.
• Measure and understand the effectiveness of the advertising we serve to you and others and deliver relevant advertising to you.
  
• Administer, facilitate, and improve operations of our sites, including for troubleshooting, data analysis, testing, research, statistical and survey purposes.
• Ensure that content from our sites is presented in the most effective manner for you and your device.
• Engage in research and development efforts to assess the performance of our sites and services, analyze usage, interests, and trends in connection with our sites and services, improve and personalize our sites and services, and develop new products and services.
• Send you administrative information, including information about our sites and changes to our services, terms, conditions, or policies.
• Handle and record consumer rights requests, including opt-ins and opt-outs.
• Monitor and enhance the safety and security of our sites, including to prevent fraud or other unauthorized or illegal activity.
• Conduct internal audits and investigations.
• Comply with laws and regulatory requirements, enforce our terms and conditions, respond to lawful requests, court orders, and legal processes, and protect and defend the rights, property, or safety of us, our affiliates, employees, customers, users, and others.

Please note that we do not sell personal information about California resident website visitors in the sense of exchanging personal information for money. However, we disclose categories of personal information collected about visitors of our website to advertising partners to provide website visitors with more interesting and customized information, promotions, and advertising, which is considered “selling” and “sharing” under the CCPA. Please see our notice of right to opt-out of selling/sharing here: "Do Not Sell or Share My Personal Information // Your Opt-Out Rights." The California Consumer Privacy Act Privacy Policy is in section 2 of these disclosures.

Corporate representatives of our customers, prospective customers vendors and other partners

What Categories of Personal Information Do We Collect?

Non-Sensitive Personal Information:

• Identifiers such as a real name, alias, postal address, unique personal identifier, email address, account name, or other similar identifiers.
• Any information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, address, telephone number, employment, employment history, but excluding publicly available information that is lawfully made available to the general public from federal, state, or local government records.
• Commercial information, including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
• Professional or employment-related information.

For What Purposes Do We Collect and Use Personal Information?

We use personal information about you as a corporate representative as reasonably necessary and proportionate for the following purposes:

• To perform the services or provide the goods reasonably expected by you in your role, including those services and goods that are reasonably necessary for us to administer our customer relationships and for our employees to perform their duties;
• To prevent, detect, and investigate security incidents that compromise the availability, authenticity, integrity, or confidentiality of stored or transmitted personal information, including in or via our premises, computers, software, networks, communications devices, and other similar system;
• To resist malicious, deceptive, fraudulent or illegal actions directed at us and to prosecute those responsible for those actions;
• For short-term, transient use;
• To perform services on behalf of us;
• To verify or maintain the quality or safety of our services and products;
• To improve, upgrade, or enhance our services and products;
• To market to you; and
• To collect or process it where such collection or processing is not for the purpose of inferring characteristics about a consumer such as to perform functions that are required under laws that apply to us and to support any claim or defense that we could face before any jurisdictional and/or administrative authority, arbitration, or mediation panel, and cooperating with – or informing – law enforcement or regulatory authorities to the extent required by law.

What Criteria Do We Consider When Retaining Personal Information?

In general, with respect to categories of personal information about corporate representatives, we retain each category until we determine that the Company will not be engaged by or engage the customer, vendor, or partner, or if a customer, vendor or partner engages or is engaged by the Company, until the end of such engagement, plus any additional time periods necessary for the compliance with laws, exercise or defense of legal rights, and archiving, back-up and deletion processes.

We do not sell or share for cross context behavioral advertising any personal information of California resident corporate representatives (except in your role as a website visitor, see above notice for website visitors).